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Business Vitals
Measure the essential indicators of business performance, including revenue growth, profitability, cash resilience, customer health, and execution.
Performance Intelligence
Diagnose the cause, decide the next move, and build a plan, all grounded in evidence.
Start with a free workspace. No credit card required.
Reporting what happened is not the same as understanding why. PerfIQ challenges assumptions and investigates competing explanations before you commit to the wrong fix.
PerfIQ investigates whether the issue is capacity, conversion, pricing, customer mix, or operating efficiency.
PerfIQ investigates whether the constraint is market demand, pipeline generation, conversion, customer retention, or offer resonance.
PerfIQ investigates whether losses are tied to pricing, competitive position, offer relevance, sales execution, or customer objections.
PerfIQ investigates whether the constraint is decision authority, accountability, leadership alignment, operating cadence, or capacity.
Turn evidence into confident decisions and real progress.
Understand what's driving performance.
Determine what to do next.
Turn decisions into action.
Stay ahead of what changes.
Verrowick MechanicalAsk Q what's driving your performance, explore possible explanations, challenge assumptions, and develop a plan. Q works with your company's evidence and applies PerfIQ's diagnostic model.
Measure what matters across every dimension of business performance. Explore our growing library of Performance Health Panels. More on the horizon across business functions, industries and models.
Get startedMeasure the essential indicators of business performance, including revenue growth, profitability, cash resilience, customer health, and execution.
Demand, distribution, and growth performance.
Clarity, accountability, execution, and scalability.
Business Vitals is available now. The other names are previews of proposed or future measurement capabilities.
We're building integrations with the systems you rely on—bringing more of your performance data into one intelligence platform.
Every conclusion is traceable to evidence, tested against alternatives, and clear about uncertainty.
Understands how the business fits together.Models how strategy, leadership, talent, operations, and market conditions connect to business outcomes, so you can see how different factors influence performance.
Investigates why performance is where it is.Applies defined analytical rules to company evidence, tests competing explanations, and identifies the most likely performance drivers, while distinguishing supported findings from hypotheses.
Evaluates what to do about it.Evaluates possible courses of action against your business objectives, the evidence, assumptions, and trade-offs, so leaders can decide where to intervene.
Whether you're advising clients, managing a portfolio, or leading a business, PerfIQ helps you understand performance more deeply and make informed decisions.
Deliver consistent, evidence-backed analysis and client-ready reports.
Understand portfolio performance and evaluate value creation opportunities.
Assess performance across locations and identify operating gaps.
Go beyond financial results to understand what's driving performance.
“PerfIQ provided key insights to support our strategic direction. As an executive, the diagnostic gave me what I didn't realize I needed.”
Business Vitals · Sample dataEvery plan includes Q, your performance intelligence partner. Ask questions, explore company evidence, and access the intelligence capabilities included in your plan. Usage limits apply.
Get started and explore PerfIQ with one company.
Start with a free workspace
Get startedFor advisors and business leaders who need the full capabilities.
1 company workspace per subscription
Get startedFor firms and organizations with advanced requirements.
Contact us
| Starter | Pro | Enterprise | |
|---|---|---|---|
| Intelligence capabilities | |||
| Business Vitals | Essentials | Full | Full |
| Performance Diagnosis | Limited | Full | Full |
| Strategic Decisioning | — | ✓ | ✓ |
| Action Plans | — | ✓ | ✓ |
| Performance Monitoring | — | Coming soon | Coming soon |
| Watchlist & Alerts | — | Coming soon | Coming soon |
| Competitive Intelligence | — | Coming soon | Coming soon |
| Performance Health Panels | — | Coming soon | Coming soon |
| Specialized Health Panels | — | Add-on | Add-on |
| Workspace & data | |||
| Company workspaces | 1 | 1 per subscription | Custom |
| Users | 1 | 1 | Custom |
| Data integrations | — | Coming soon | Coming soon |
| Reports & sharing | |||
| View reports in PerfIQ | Diagnosis only | ✓ | ✓ |
| PDF export | — | ✓ | ✓ |
| Secure report sharing | — | ✓ | ✓ |
| Word & PowerPoint report exports | — | ✓ | ✓ |
| Security & support | |||
| Company data separation | ✓ | ✓ | ✓ |
| Core security & privacy protections | ✓ | ✓ | ✓ |
| Email support | ✓ | ✓ | ✓ |
| Advanced organizational requirements | — | — | Custom |
Start with Q and see how PerfIQ approaches business performance.
Start with a free workspace. No credit card required.
PerfIQ was founded on a simple observation: companies have more performance data than ever, yet understanding what's actually driving results remains remarkably difficult.
Financial reports tell one story. Operational metrics tell another. Leadership, talent, strategy, and market conditions are often assessed separately.
We built PerfIQ to connect the dots.
PerfIQ brings structured performance analysis, organizational context, supporting evidence, and AI together in one connected intelligence environment.
Our goal isn't to generate more dashboards or longer reports. It's to help leaders ask better questions, challenge assumptions, investigate performance, and make better-informed decisions.
Before launching PerfIQ, we put our ideas and early product in front of business leaders and operators. We invited them to test the analysis, challenge the diagnoses, and tell us what they'd actually trust enough to use.
Their feedback helped shape what PerfIQ is today: a platform designed around clarity, evidence, and practical direction.
PerfIQ was founded by Sayo Martin and Stacey Bain, bringing senior leadership experience in business leadership, organizational performance, and business transformation.
We've seen how difficult it can be to connect strategy to execution, and how costly it is when businesses mistake symptoms for underlying problems. PerfIQ grew out of the belief that understanding performance shouldn't require months of analysis, disconnected reports, or guesswork.
We envision a world where business leaders can understand their organizations as connected systems, continuously evaluate performance, and act with greater clarity. Not just knowing what happened, but understanding what matters and what to do next.
Answers about getting started, using Q, and your plan.
Create your free Starter workspace and complete the initial business intake. PerfIQ uses what you share to understand your company, so Q's analysis starts from your context. No credit card is required.
No. You can begin with the information you provide in the intake. Data integrations are coming soon on Pro and Enterprise, and will bring more of your performance data into PerfIQ.
One company workspace and one user, Business Vitals (Essentials), Performance Diagnosis (Limited), company data separation, and email support.
PerfIQ is designed for organizations across industries and business models. Its analysis considers your company's context, and how well a particular measure applies depends on the business.
Q is your performance intelligence partner. Ask questions, explore company evidence, and use the capabilities included in your plan. Q is focused on business performance.
Diagnose your business, evaluate a decision, create an action plan, or review a panel such as Business Vitals.
Yes. Usage limits apply on every plan and depend on how you use Q.
Business Vitals show where your company stands on core performance readings such as revenue growth, commercial conversion, gross margin, operating profitability, and customer health. Each reading has a status, from Critical to Strong.
A growing library of structured panels for checking the health of a part of your business. Business Vitals is available now. Commercial Health and Operating panels are coming soon, with more across business functions, industries, and models.
Yes. Repeat assessments let you set a baseline and see how your company's conditions change.
When a problem shows up, such as falling margins or lost deals, PerfIQ investigates what is actually driving it, and shows the evidence behind the finding.
Strategic Decisioning weighs your options and trade-offs. Action Plans then turn the decision into steps.
Pro and Enterprise include PDF export, secure report sharing, and Word and PowerPoint report exports. On Starter you can view your diagnosis in PerfIQ.
Starter is free. Pro is $1,749 per month for one company workspace. Enterprise is custom. Paying annually saves 10%, which is $1,574.10 per month when paid in advance for the year.
Subscriptions are company-based. Additional company workspaces require a separate subscription or a custom Enterprise arrangement.
Each company's data is kept separate, and core security and privacy protections are included in every plan. See our Trust Center for more.
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Questions about PerfIQ, your account, or Enterprise? Send us a note and we will get back to you.
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